The understanding behind Dana Todd’s Balodana online fashion project, is that ordering clothes online and then discovering they don’t fit properly is disappointing and often irritating. The lack of size diversity in fashionable clothing has led to a large portion of women saying they no longer enjoy shopping and don’t feel they are able to dress with as much creativity and freedom as they would like. So she decided to create an online platform for a diversity of designers with a large range of items, where the clothes would be made to measure, following the exact measurements the buyers would themselves submit.
SESI learned about this project at the World Congress in Freiburg last summer, and was convinced by Dana’s presentation: her enthusiasm and expertise were evident. Of course, this is a major project, so the amount SESI was able to give from the $100,000 Project Fund was more a gesture of support than a major contribution. Even so, we are delighted to hear about the positive developments for this project and are happy to share Dana recent announcement:
Balodana made-to-measure marketplace is officially live and taking orders. We have launched with six designers and nearly 1000 designs and are adding more this month. Sign up for an account for free and join our mailing list to get specials and to be notified as we bring in new fashions to adore!
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